The Kamilaroi Highway Marketing Group has spent 2 days meeting in Quirindi, working on their Destination Management Plan, marketing opportunities and Touring Route activities. They were joined by Nicola Chandler from Destination Network Country and Outback, who advised the group on grant opportunities through Destination NSW. The Local Government Areas along the Highway joined forces in 1999 to form the Group as a means of promoting it as a touring route.
The Kamilaroi Highway is one of NSW’s most popular inland touring routes, from the Great Divide at Willow Tree to the Outback at Bourke.
“Every town along the Highway has its own challenges attracting tourism so working together as a Marketing Group makes it possible to undertake activities like promoting the whole route at Caravan and Camping Shows and on digital platforms,” said LPSC Tourism Manager, Nikki Robertson.
“The Group has produced touring brochures, promotional pens, promoted the route at shows in Newcastle, Melbourne, Brisbane and Sydney, set up a website, ran an ad during the Sydney Film Festival, actively use social media and we’re currently working on trails and touring loops along the Highway and following the Namoi and Darling Rivers,” Nikki continued.
“The meetings were complimented by a tour of the Liverpool Plains’ attractions, which greatly impressed our visitors both quality and potential wise,” Nikki concluded