In a further move to boost local economic development through tourism and to support its ongoing endeavours to capture more visitors through the burgeoning Recreational Vehicle (RV) market Liverpool Plains Shire Council’s (LPSC) Visitor Information Centre (VIC) manager, Nikki Robertson, has helped crew a stand promoting the Kamilaroi Highway as a tourist destination.
“The Newcastle Caravan, Camping and Holiday Expo, held at the Entertainment Centre and Showground over four days, 9 to 12 February, is one of the biggest events of this kind in NSW. It features over 170 exhibitors covering everything to do with camping and caravans and with a large catchment area it provides us with a great opportunity to target thousands of people who are keen to hit the road and discover Australia. They are also close enough that people who just want to get away for a weekend can come and discover what we have to offer whilst staying at our Freedom Camping Grounds or Caravan Park,” Nikki said.
The VIC’s Manager, Nikki Robertson answers a query about a holiday along the Kamilaroi Highway at the The Newcastle Caravan, Camping and Holiday Expo
“Another bonus for us is our VIC is right at the start of the Kamilaroi Highway and features the Kamilaroi A Highway and People interprative display. The Kamilaroi Highway runs for some 600 kilometres. From our Shire it runs on through Gunnedah, Narrabri, Lightning Ridge, Walgett, Brewarrina and Bourke. It really is a fantastic route that runs through the agricultural heartland of NSW also providing the opportunity to explore some of Australia's most historic towns and outback areas,” Nikki continued.
“The stand has been manned by representatives from Liverpool Plains, Gunnedah and Narrabri councils and we’ve also been handing out brochures for towns further out. I’ve been promoting our tourist attractions plus all the stunning colours of the sunflower and canola fields. We’ve been pointing out that the Kamilaroi Highway provides spectacular views of the surrounding mountain ranges plus the vastness of the area from the Great Divide to the Great Outback,” she said.
A wide range of promotional material for Liverpool Plains Shire attractions was available for visitors to the Expo
“The LPS has experienced good growth in tourist numbers since it improved facilities for Freedom Campers at the Willow Tree, Wallabadah, Currabubula and Premer facilities, facilities at Spring Ridge are currently being expanded and at Werris Creek and Blackville sites are in the planning stages. In parallel, the facilities at Quirindi Caravan Park are being upgraded,”
“We have also been greatly assisted by the Australian Caravan Club promoting us as an RV friendly destination to its thousands of members. More and more of our entrepreneurial businesses are also starting to realise the benefits that can flow by providing for RV visitors,” Nikki continued.
“I’ve fielded many questions at the Expo regarding visiting to see sunflowers in bloom, the Rail Journeys Museum at Werris Creek, Freedom Camping, attractions in general and the opportunities for a peaceful rural holiday.
“The Expo has provided a great opportunity for us to attract more of the yearly 30 million domestic visitor nights spent in caravan parks and freedom camping grounds, 90% in regional Australia,” Nikki concluded.